You could buy something that looked like the “icon” at an affordable price. It had the same case as a Speedmaster Professional. There was a lot of surprise elements to the MoonSwatch launch. Excitement drives buzz, buzz drives sales. For product marketing surprise has great value. For a watch that looks as good as this what else does it need to do? Why is it so exciting? Does the movement even matter? It tells the time and acts as a stopwatch. It’s not a mechaquartz, they’re made by Seiko after all. We should all know that this is a quartz chronograph. Swatch haven’t explicitly revealed what movement powers the watch but this is rather immaterial. The case is a copy off the Speedmaster case and the use of coloured crown and pushers helps keep the design homogenous. The use of the Omega x Swatch with the Omega logo placed prominently at the top are a perfect reminder of the inspiration for the watch and who made it available. The sub -dials have moved a bit but the overall look is classic chronometer. They are a clear homage to the Speedmaster Professional. In general, each watch is coloured to match the latest images of the object it is named for. This material can be coloured and has a soft, slippery feel. This is a blend of zirconium dioxide (2/3rds) and a polymer derived from castor beans/ricinoleic acid. They are three sub-dial, no date, quartz chronographs.
OMEGA SPEEDMASTER CHRONOGRAPH PROFESSIONAL
The watches use a very close facsimile of the Speedmaster Professional case with a diameter of 42mm and a lug width of 20mm. The Omega x Swatch is a range of 11 models named after celestial objects in the solar system. There’s also one thing that hasn’t been talked about how the MoonSwatch poses a problem for Omega. The watches are still in short supply and although a lot of buzz has subsided there’s still a lot to talk about. Day 1 MoonSwatches with dated receipts were the new thing. What was the source of this craziness? Well, the MoonSwatch of course. Lines formed outside Swatch boutiques the night before launch and the small number of watches available sold out within hours of the doors opening. GQ UK may not have been the first to talk about this collaboration but the world surely paid attention when Hodinkee published an article about it on the 23 rd. The watch world was taken by storm on 21 March 2022, when images of a collaboration between Omega and Swatch were leaked to an unsuspecting world.
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